Asbestos Awareness Group Holds Live Online Discussion

Asbestos Disease Awareness Organization president Linda Reinstein.

When it comes to raising asbestos and mesothelioma awareness, social media is at the forefront of that movement.

Social media platforms, such as Facebook and Twitter, give millions of people a chance to reach out to anyone — celebrities, politicians and influential groups such as the Asbestos Disease Awareness Organization (ADAO).

The ADAO is an advocacy group that supports banning asbestos in the U.S., as well as increasing research funding to find a cure for mesothelioma.

In an effort to connect asbestos victims, mesothelioma survivors, cancer experts, advocates and concerned citizens, ADAO president Linda Reinstein today will launch the first of a four-part campaign to spark a global conversation on Twitter about the dangers of asbestos.

“Social media advocacy is monumentally important to every nonprofit,” Reinstein told “It is our best method for education, advocacy and community support.”

How to Join the Asbestos Conversation

One of the reasons Reinstein chose to hold the tweetchat now is because September is a big month for mesothelioma.

Mesothelioma Awareness Day is celebrated on Sept. 26, one of the few days dedicated to raising awareness about the rare asbestos-related disease.

Reinstein will discuss a different topic during each hour-long tweetchat at 12 p.m. ET on the following days:

  • Sept. 1: How Has Asbestos, Mesothelioma or Both Impacted Your Life?
  • Sept. 8: The Truth About Asbestos and Mesothelioma
  • Sept. 15: What Is Your Message to Congress?
  • Sept. 22: What Are You Doing for Mesothelioma Awareness Day?

You must have a Twitter account to participate. If you don’t, sign up for one and search for the hashtag #ENDMeso to follow the conversation and show your support. You can also follow Reinstein at @Linda_ADAO.

Chats Aim to Reach Asbestos Advocates

Reinstein is not unfamiliar with using Twitter to hold chats with influential asbestos advocacy groups and people who have lost loved ones to mesothelioma.

But Reinstein says this is the first strategically focused campaign on asbestos and mesothelioma awareness that has a strong legislative and social justice message, too.

She hopes major players in the fight against mesothelioma, including the World Health Organization, Environmental Working Group and The Mesothelioma Center, will join the conversations and speak out about the impact of asbestos and mesothelioma.

“Everyone has a story and message to share,” Reinstein said. “We hope to enable and empower asbestos victims, professionals and organizations to join these Twitter chats, so they too can be heard, felt and remembered.”

Cara joined The Mesothelioma Center as Social Media Specialist in July 2015 to continue her mission of making a difference in world. Every day, Cara speaks with survivors, caregivers and their loved ones in the online mesothelioma community to answer questions and offer emotional support. If you have a story idea for Cara or you'd like to learn more about social media, please email her at

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